Unfortunately no amount of digital media has been able to replicate the feeling and the smell of those new glossy pages under your fingers, every February and September I become giddy with anticipation for that first magazine of the winter or summer season.
The blogosphere has undermined the monopoly enjoyed by the fashion magazines of old, 10-15 years ago they were the main source of fashion news - now we know in September what we will be wearing next February, we know what the fashion editors are wearing, thinking and even eating - or not eating given that most of them tend to live on coffee and cigarettes :).
I must have been 10 when I read my first glossy, Moscow was incredibly exciting in the 90's the first Russian Vogue, Elle, the new edgy Ptuch magazine. I remember going to a newsstand in the underground and looking at all the foreign magazines, savoring their glossy covers, scanning the headings, completely absorbed by all the beautiful photos on display.
When I was 18 I moved to London and that is when my addiction got out of control. My whole flat was filled with piles and piles of magazines, I never threw them away. I used to cut out out my favorite style stories and put them into a sketch book, I used to imagine that one day I would have a dressing room that would double up as a magazine library.
Then I met a boy, who now became my husband. As a compulsive obsessive quarter-German clean freak he took a particular disliking to my magazine piles. I still remember the day he started throwing them away. We only kept a few, we were moving and over a tonne of magazines would have been impossible to move!
So as a recovering addict I now only read glossy celeb magz at the nail salon, and if I buy a magazine, once I finish reading it I throw it away (recycle). Well that's unless its limited edition, collectors item, has Alexa Chung, Kate Moss, Sasha Pivavarova, Lara Stone or any other current girl crush of mine on the cover, oh and recently I have been able to justify keeping the magazines as a reference for the blog :)
So this week was the week the new Vogue arrived in Hong Kong and I also bought my first HK Elle. The latter was not because I suddenly learnt to read Cantonese - I wish - but because it had an absolutely beautifully styled cover.
The cover star was wearing head-to-toe Bally. "Bally?" I hear you say, "The shoe label they sell in airports?" Yes the one that's the one and this year it has new creative directors Graeme Fidler and Michael Herz. This is the same duo who staged the impressive turnaround of the old English brand Aquascutum.
They didn't disappoint, for this summer season they designed a delicious collection inspired by Celine and Bottega Venetta as well the brands own heritage from1930s and 1950s, and the work of the German-American photographer, Erwin Blumenfeld
Simple lines, creams, beiges, camels, tan leather, oh and some sumptuous brights thrown in. Both playful and elegant I think it has to be one of my favorite collections of this season after Philip Lim, Lanvin, Paul and Joe and Celine.
According to the designers the focus of their SS11 collection was firmly on shoes and accessories: ready-to-wear was meant to set the scene to "become the accessory to the accessories".
Quote: "Combining Bally's signifier of nature that represents strength, intelligence, beauty and balance with the surrealism of avant-garde art and sculpture, the shoe once again emerges as an object of desire." Hmmm I know what they were trying to say, but to put it in simple terms the shoes, bags and clothes are absolutely amazing.
As the collection has not yet been fully unveiled, it was difficult to find more images on the web or the Bally website, so I put together all the good shots I could find. Check out the wedges and the blue and cream suede bags!
OH and the cover girl is Jingchu Zhang one one the most beautiful Chinese actresses of this generation.
Erwin Blumenfeld's iconic 1940's - 1950's photographs
Bally Spring Summer 2011