10.03.2011

ASOS x HK Bloggers Tea Party 2011


It was this June that Sam first mentioned to me a Tea party proposal she sent to ASOS. The idea behind this was to take the collaboration between social media and a global fashion retailer a step further from a standard affiliate programme to a more subtle partnership. As for me, well fashion and tea combined sounded like a divine combination. A few weeks later Sam confirmed that ASOS gave us the go ahead. 

Time has it's own pace, it speeds up the closer you get to the due date: the last month coming up to the event was especially hectic, we were looking for sponsors, brainstorming the layout, looking for birdcages and thinking of how to implement Sam's amazing tea party ideas. Flowers, cakes, scones, media and endless back and forth of emails. Then in just a few hours it was all over: a crazy carousel of videos, photographs, endless cakes, laughs and more cakes.

I will tell you more about behind the scenes in the next week's post, as for now here are the photos of the party!


Why a tea party in Hong Kong? 
Taken from Sam's proposal "A city caught between its European history and Chinese governance, Hong Kong is a metropolis whose heritage lies in both English and Chinese influences. While taking afternoon tea is uniquely a British past time, the Chinese also have a custom of having ‘dim sum’ (meaning ‘point of heart’). Afternoon tea has also become a tourist activity in the city, attracting visitors to the iconic Peninsula Hotel to enjoy scones and a live string quartet. The ASOS X HK blogger tea party will bring the two cultures together into one- blending British high street fashion with Hong Kong’s unique identity."

WHO?
Sam (Sam is home)
ME :) 
Denise (Superwowomg)
Sybil (The Style Voyager)
Geneva (A Pair & A Spare)
Christing C (Fashionhedonism)

The competitive collaboration/ASOS.

ASOS provided 100GBP for each of us to chose an outfit that best reflected our style.  I really wanted to wear the Gold Cuffs similar to the ones I saw on the Michael Kors S/S 2011 catwalk and fell in love with the Gold Collar tips, while browsing through the website I also saw this perfect boyfriend's shirt, and  green skinny jeans. I have always been a fan of the jewel colours.  To finish it all off  nothing is better than a pair of grey comfy platforms. 

The outfit is simple, clean and boyish but with a fun twist, exactly what I like! 

Now that I look at the photos I realize that these are probably more the colours of S/S 2012 and not really winter colours. Although I know I'll be wearing this with a chunky jumper once it gets more cold in Hong Kong :)




NOW the FUN PART!!!

To make this more interesting for you (and sorry we couldn't invite all of you to the party) we partnered up with ASOS  to give you a chance to win 250GBP  ASOS voucher!

All you need to do is click on this LINK  and vote for your favourite outfit.  Yep it's just that simple. A random reader will then be chosen. The winners will be announced in two weeks! Hope you have a good week and remember to vote!

P.S. A very special thank you goes to Carmen Chan our photographer and friend and  VERO Chocolates and Cafe Loisl for their absolutely incredible cakes. In Cafe LOISL you must try the mini carrot cakes and the prailine cheesecake, in VERO I would be greedy and just go for the set of 10 cakes!

All photos featured in this post aside from the cake photos of Vero & Cafe Loisl are courtesy of Carmen Chan

14 comments:

  1. Yeyeye! Go HK bloggers! Lol.. I am so out of words right now but you know how I feel. :P

    -Sam
    http://www.samishome.com

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  2. I love this!! These are gorgeous photos & I am loving the metal accents in your outfit. Collar tips and metal cuffs on each hand? Tres chic! :)

    <3 from San Francisco

    http://petite-avenue.blogspot.com

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  3. you pull this outfit off so well! i love the colors and the silvery touches~
    and looks like a FANTASTIC event! I'm such a big fan of high tea, and I love Sam's description for the event's inspiration. Congratulations on everything, and I'm certain all your hard work paid off! wootwoot!
    xoxo Diana

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  4. Tania this post is gorgeous!! You ladies did such an amazing job and thank you for inviting me!

    x

    Geneva

    apair-andaspare.blogspot.com

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  5. metal cuffs.. love!! those desserts look yummy too!

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  6. Oh, the gold collar tips look so cool! Yay for all of everyone's hard work definitely paying off. ^^ Looks like such a fantastic time ^^

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  7. Love love love your outfit times a million! Those pants are so awesome. The metal tips are hot (I want some but I don't look good with collared shirts eep!

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  8. This was a great idea girls! Love your outfit!

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  9. It's so weird when I'm reading three blogs with pictures of the same event and people on them ^_^ I really love your outfit here! The shades of blue with metallic accents are a great combination. Hope you guys had heaps of fun!

    http://prettyquirkypants.com
    xx

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  10. The colour of the trousers looks enticing! Loving the project concept and I've voted all of you :D

    K x

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  11. Love the collar cuffs! and at only £10 theyre a bargain!
    xx

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  12. Your look is amazing, i love the style of your pics it's just perfect.

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  13. Oh how I wish I was in HK, I would loved to have gone to this fabulous looking tea party! So happy it went well : D Come Winter or Autumn I think your outfit looks amazing! Stick a long navy blue cardigan wearing the same gold cuffs over the cardi and your good to go methinks! xx

    C.ULT FRIDAY.

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  14. fantastic color combinations. so chic!


    come visit me!
    www.stylemailbox.blogspot.com

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