(Rē′dres′) to set right; remedy or rectify

Once in a while you meet really inspirational people who are doing amazing things with their lives. Instead of just taking things for granted and assuming the lazy and easy position of what I don't know doesn't hurt and "Oh but what can I really do", they go out of their way to make a difference.

Two weeks ago I met an incredible woman called Christina Dean, who founded ReDress a Hong Kong based NGO with a mission to promote environmental sustainability in Asia’s fashion industry by reducing textile waste, pollution, water and energy consumption. Redress try and achieve this mammoth task through sustainable fashion shows, exhibitions, competitions, seminars. In the process they reach out to all the parts of the magic chain: from the suppliers to us (the consumers). A pretty big job to do!

I came across Redress, after receiving a press release on the EcoChic Design Award and asked the PR guys if I could meet Christina,  they set up a lunch and after 10 minutes of speaking to her I was fully converted.  As a recovering shopping addict I feel Redress  helps answer my questions about the fashion  business and tries to change frustrating perceptions and processes that have emerged over the last 15 years of the rise of fast fashion. 

So a few simple scary and staggering numbers that I learnt from Christina....

Today, we consume 60 percent more clothes than we did 10 years ago,

It is estimated that 10 million tonnes of textiles are discarded every year in Europe and America.
Source: Recycling in textiles, Edited by Y Wang, Georgia Institute of Technology, USA

Hong Kong alone discards 234 tonnes of used clothing and textiles into landfill every day.
Source: Hong Kong Environmental Protection Department
Decisions made by designers are responsible for 80% + of a product's environmental and economic costs.
Source: Graedel et al. 1995

Why Eco Chic Design Award?

The EcoChic Design Award is a sustainable fashion design competition inspiring Asia’s emerging fashion designers to create mainstream fashion with minimal textile waste. Designers are educated with the theory and techniques to enable them to create desirable sustainable clothing via reconstruction, up-cycling and zero-waste design techniques. The competition puts Asia’s emerging sustainable design talent in the spotlight, creating a platform for the next generation of designers to break the boundaries of conventional fashion forever.


If you are a young designer who believes in creating sustainably, you can enter into the competition.
The EcoChic Design Award Hong Kong 2012 online application is now open until 6:00 pm, 9th March.

So click here if you want to join this incredible initiative! 

Also this Thursday in Hong Kong, there will be a very exciting workshop that will involve  Geneva  of A pair & A Spare and Orsola de Castro the most influential woman in UK eco fashion, (co-founder and curator of Estethica and the brand From Somewhere). You can find all the details of the workshop here.

As  for my outfit Redress kindly lent me the clothes by a talented young designer Janko, Lam Chun Kuk that won the last year's award. Given my weakness for light denim I loved the preppy and girly tops she made using design techniques that minimize textile waste.  All material used in her collections was reclaimed from factory surplus.

P. S. How beautiful are these backstage photos from last year's show?



  1. Fabulous post ... found you through Looking Glass blog.

    Great to see more and more people are trying to do something with all the textile waste!

  2. This is such an amazing post, Tania. Thanks for educating me. I think this is such an amazing idea. I had no idea there was so much textile waste!!

    ~ Clare x

  3. holy moley!! i love black bodice dress it is so spectacular!!